Cold email marketing is incredibly effective if you do it right.
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Avoid the spam folder, increase your open rate, get replies, and close deals - and you'll be able to grow-and-scale your business, quickly and efficiently
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Gone are the days of mass emailing leads with a generic message. Today, it’s all about personalisation. And video is the frontier of this.
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Over the past year, I’ve been running video outreach campaigns to scale my own and clients’ businesses and I’ve created a 4-step process which has resulted in an 85% CTR rate.

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Step 1: Lead Generation

To begin, I will get super clear on your ideal customer profiles and then generate a list of potential leads. All emails will be verified they are in use and none will be generic (i.e. sales@ info@ hello@).

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Step 2: Research

Next, I will research each lead to find something unique about their company to reference when I record their video. This is crucial as it shows the potential lead that I’ve done my homework and it's not a generic outreach.

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Step 3: Record video

I will record a personalised video for each lead which includes a screen recording of their website with a thumbnail of me speaking. I have tried and tested multiple structures and have a proven formula that works.

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Step 4: Email

I generate a GIF of the video and embed it into the email, along with a short amount of text to invite the lead to watch the video. When the GIF is clicked, it will open the Loom video and we will be notified.

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See example video outreach email...

As part of this service I will handle everything from lead generation, research, email warm-up (very important!), video script writing, video recordings, email outreach, follow up and appointment setting.

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If this sounds interesting to you - drop me a message below or book a free discovery call here.

• Lead generation
• Lead research
• Email warm-up
• Video script writing
• Custom video for each lead
• Email outreach
• Follow up
• Appointment setting